high-tech technology samsung
WOM Smart Kitchen
The name “WOM” comes from “MOM”, which means caring, loving, and welcoming characteristics. Wom sounds fluid and round, reflecting on a futuristic product.
2020 – Mentored by Alessandro Cannatà
Background
Background ___________________________________
One of the biggest companies in the world for technology and smart home devices, Samsung combines design, expertise, and innovative technology with its expert teams to produce a high-end product. In this project, Samsung evolves its smart kitchen category into an innovative, unique, futuristic, and luxurious product to stand out from the market and increase its brand equity. The process is about identifying a problem and a solution within the market and the brand, analyzing segmentation and target, and finally the product design and its communication campaign. Everything is cohesive with brand storytelling.
Issue
Issue _____________________________________
A study from Inc.com shows the fact that Millennials are more inclined to buy a prepared meal other than cooking, comparing with all the other generations.
Solution
Solution _____________________________________
With Millennials showing less interest in cooking due to time constraints, inconvenience, and the rise of ready-made food options, an innovative, self-sufficient product that cooks and cleans would be the perfect solution. As technology rapidly advances, autonomous products are becoming a reality, offering businesses a chance to boost brand equity and meet shifting consumer demands
Product
Product _____________________________________
The product is a high-tech, self-preparing kitchen device that identifies stored food using barcodes and selects the exact portion of meals as needed. It also cleans the dishes and returns them to storage. The countertop acts as a control center, providing all information on food and drinks. The device recognizes users, stores personal preferences, and automates grocery shopping through smart device integration, regardless of brand. Designed to be practical, easy to use, and visually appealing, this product will leverage Samsung’s technology expertise to ensure strong customer appeal and desire.
innovative, self-sufficient marketing strategy
Designed by Aurelio Velez
Position
Position _____________________________________
A luxurious technological kitchen supply that revolutionizes the way of ordering, stocking, and preparing food forever. An advanced kitchen appliance that incorporates all the utensils in one product with the best technology and design of the luxury kitchen market.
A new way of thinking about the kitchen space, transforming homes into an “all-connected” product that helps people preparing food but also to give them the prestige to have free time to live their lives.
A product that is not only convenient but elegant and super exclusive, with a futuristic design and features, available worldwide to its customers to evolve their experience in cooking.
Strategy
Strategy _____________________________________
The marketing strategy ’s goal is to build Wom’s brand equity. The brand association is one o f the most important for the beginning o f the product ’s launch when people are going to still get the opportunity to know the new product and assimilate it into a new “folder ” in their memory. The campaign and launch event, also the collaborations and partnerships are going to help customers providing where and how WOM wants to b e remembered. The association is very important to bring the product ’s symbolic value
To learn more about its functionality please access: WOM Smart Kitchen
