car branding design
KIA EV6
2024
Background ___________________________________
Background
The KIA EV6, the car that won international prizes for its design and performance with its sporty appeal, was designed to compete in the highly competitive electric vehicle market, particularly aiming to attract Tesla enthusiasts. However, the sales of KIA’s electric vehicles have not met expectations.
Issue _____________________________________
Issue
The initial goal fell short as the target market wasn’t fully explored. According to insights from the Hannah Korn Agency, the ideal audience comprises millennials who seek a luxury electric vehicle that aligns with their financial goals by eliminating gas expenses. This demographic is tech-savvy, drawn to futuristic themes, and enjoys experiences such as electronic music festivals.
Solution _____________________________________
Solution
To elevate the brand, KIA EV6 needed to captivate the identified target audience by showcasing its cutting-edge technology within a futuristic fantasy narrative, designed to resonate with and delight this tech-savvy, forward-thinking demographic.
Strategy _____________________________________
Strategy
To increase brand awareness, the brand communication is a 360 cohesive branding in all platforms as social media, tv, and outdoor banners that have the same brand identity showcasing KIA as an adventurous, young, and futuristic.
Futuristic installation at selling points with instagrammable interactive screens and activities for informational marketing that also generates free marketing for people to share online their insite experiences.
